How to tell if this job is the right fit

• You wish to work in an environment where colleagues are professional, good at what they do, funny, supportive, and focused on product development and performance
• You are independent, self-directed, and value work that allows you to be creative
• You want to keep your industry knowledge ahead of the market
• You breathe digital and yearn for an environment of like-minded people

Congratulations! You just found the right place.

What In Marketing We Trust is all about

We're a technical performance marketing agency, and we exist to solve tough problems in marketing. We bring an engineering mindset to complex marketing situations to deliver scalable performance that generates an exponential return on investment.

Trust is in our name and is our guiding principle. To deliver on our purpose, we conduct our business by the following Code of Ethics:

• Build trust through every interaction with every person

• Always deliver in the best interest of our clients

• Invest in the success of every team member

• Build long-term relationships with our partners

Delivering these foundational codes will fund our continued growth.

What our internal culture looks like

Let's hear from our employees on why they chose to join and stay:

• A good management team creates growth opportunities, embodies company values, and understands people's pain points
• A nice, dedicated, supportive (and funny) team with years of experience, therefore, really good at what they do
• Flexibility in working hours, working location, no micromanaging, and you can take full ownership of your work
• Very good processes and clear expectations

About you

The Head of Paid Media is responsible for the financial, strategic, technical, operational and people management of the Paid Media department. As such, we are seeking a Head of Paid Media who possesses the leadership attributes required to enhance client relationships, create efficiencies for the department’s operation, drive profitability, and serve as the technical authority for the stream.

The role requires the candidate to create and evolve a team culture that is collaborative, solution-focused and performance-driven. They lead by example and take pride in delivering high-quality services to clients.

The role of a leader at In Marketing We Trust requires intentionality when approaching work practices and professional relationships, proactively supporting employees to align with the business’ guiding principles and values. They elevate the employee experience at all stages of the lifecycle.

What am I accountable for?

You will lead the Paid Media stream at In Marketing We Trust.

The Head of Paid Media ensures that teams are engaged and have the right training and setup to drive positive results for In Marketing We Trust and its clients.

The Head of Paid Media keeps teams updated regarding strategic developments and operational targets, ensuring teams have the resources, systems, support, and knowledge to achieve goals.

Objectives

Individual Key Objectives

• Ensure a profitable, effective and scalable paid media delivery function
• Lead the day-to-day paid media delivery operations
• Help the business win new accounts and growth opportunities with existing clients
• Ensure client satisfaction and quality standards for delivery
• Work with other team leaders to design and execute digital marketing strategies in line with up-to-date industry standards
• Participate in the definition of stream strategic plans and ensure their implementation
• Lead the paid media delivery team (recruitment, training and management)

Functional / Team Management Objectives

• Set targets, plan budgets, control operational expenditure,
• Recruit, train, and inspire their team through proactive coaching,
• Create and drive marketing campaigns across several digital channels while building strong relationships with clients.

Roles and Responsibilities

New Business

• Support the sales team in winning new accounts and growth opportunities with existing and new clients
• Attend pitches in person or remotely and confidently present technical solutions
• Upsell to existing clients where appropriate.

Strategic

• Actively participate in designing and implementing a sound stream plan; initiate improvements necessary for high-quality succession planning at all levels of the organisation
• Provide advice and recommendations to the business partners about business development, revenue opportunities, policies and procedures.

Financial

• Be responsible for the stream P&L for Cost of Service/Cost of Goods Sold
• Reach Revenue and financial multiplier targets
• Analyse financial statements and establish controls to safeguard good financial management related to the delivery of services

Team management

• Recruit, manage and develop your team members to form a cohesive team capable of delivering high-quality digital marketing work
• Communicate performance expectations and support the team by building required competencies, providing feedback, and managing behaviours and performance gaps
• Monitor individual & team performance and workload, address learning and development needs and manage performance issues

Technical Delivery of Services & Client Management

• Develop digital strategies focused on growing our client’s business using a range of channels working together in coherent strategies
• Stay abreast of changes in the market, leverage this dynamic environment to create opportunities for In Marketing We Trust and clients
• Develop/upgrade processes, templates and solutions to ensure we continuously improve
• Ensure client retention and develop and foster a mutually beneficial partnership between clients and In Marketing We Trust
• Ensure the highest standards for services and consistently ensures that operations comply with all applicable laws.

How will I be measured?

• Paid client retention > 90%
• Team utilisation rate > 80%
• Team retention rate > 80%
• Multiplier > 2.5
• Revenue Increase (YOY)
• Client satisfaction eNPS

KPIs will be tracked as part of the company OKR system and are performance indicators. Quarterly review and update of OKRs and KPIs will enable the employee and management to regularly review performance and ensure an open and ongoing dialogue about performance.

Who you'll be working with

• Full-time, part-time and freelance specialists in the Paid Media team
• The leadership team – including the Head of SEO, Technical Lead – Analytics, Technical Lead – Data
• The management team – Commercial Director, Digital Director, Head of Corporate Services, Chief Innovation Officer and Chief Executive Officer.
• The Corporate Services team – for daily operations and recruitment needs
• The Business Development team for sales pitching
• Points of Contact (POCs), typically from the client/s internal marketing team

What knowledge and skills are required to be successful

Must have:

• 7+ years of platform experience executing high-performing Google Ads, Meta and LinkedIn campaigns, with at least 4 of those years in an agency environment
• Valid certification in Google Ads (to date).
• Experience in a leadership role or similar position for at least 1 year.
• Experience in managing a full portfolio of clients (of at least 5 accounts) across platforms, with at least 2 enterprise clients (clients with yearly revenue of more than 10M AUD).
• Experience in designing and executing paid strategies.

Nice-to-have:

• 2+ years of platform experience in Pinterest, Tiktok and Programmatic (specifically media buying),
• Experience working in remote teams and/or freelancing.

Personal attributes:

• Needs to be a self-starter who strives to learn, rolls up their sleeves to actively pursue problems, and is motivated to achieve outcomes with hands-on execution and capable management.
• Eager to deliver business results and strives to be accountable and provide visibility to the broader team around outcome.

Position title: Head of Paid Media

Department: Delivery

Report to: Digital Director

Direct reports: 2 Paid Media Specialists & 2-3 more freelancers

Days/Hours: Full-time | Permanent

Employment type: Full-time if you live and work in Australia with an AUS tax number. Contractor If you're outside of Australia and don't have an AUS tax registration number. Please see the difference in our FAQ.

Targeted timezones/locations: GMT+7, +8, +9, +10, +11, +12

Note: only applications within the targeted time zones/locations are processed.