How do I know if this job is a good fit for me?

• You wish to work in an environment where colleagues are professional, good at what they do, funny, supportive, and focused on product development instead of playing mind games.
• You are independent, self-directed, and value works allow you to be creative.
• You want to keep your industry's knowledge ahead of the market.
• You breathe digital and yearn for an environment of like-minded people

Congratulations! You just found the right place.

What is In Marketing We Trust all about?

We're a technical performance marketing agency, and we exist to solve tough problems in marketing. We bring an engineering mindset to complex marketing situations to deliver a scalable performance that generates an exponential return on investment.

Trust is in our name and is our guiding principle. To deliver on our purpose, we will conduct our business by the following Code of Ethics:

• Build trust through every interaction with every person
• Always deliver in the best interest of our clients
• Invest in the success of every team member
• Build long-term relationships with our partners

Delivering these foundational codes will fund our continued growth while providing a fair return for shareholders.

What is the internal culture like?

Let's hear from our employees on why they chose to join and stay:

• A good management team creates growth opportunities, embodies company values, and understands people's pain points.
• A nice, dedicated, supportive (and funny) team with years of experience, therefore, really good at what they're doing.
• Flexibility in working hours, working location, no micromanaging, and you can take full ownership of your work.
• No politics, no bullsh!t.
• Very good processes, clear expectations.

About the Role

As our SEO Director (EU Region), you will be responsible for leading and managing SEO projects for clients in the EU market. This is a 80 hours per month minimum contractor role, where work volume will depend on the number of active clients in the region.

You will be the primary client-facing SEO expert, ensuring seamless strategy execution, project oversight, and direct communication with stakeholders. You’ll also coordinate with our flex-time Content Editors in the EU to ensure content aligns with SEO best practices and client objectives. You should be able to handle various aspects of SEO execution when needed. You may also be required to visit clients in person, with travel expenses covered by In Marketing We Trust.

Key Responsibilities

Client & Project Management

• Act as the main point of contact for SEO clients in the EU region, ensuring clear communication and strong relationships.
• Oversee and manage SEO strategies for clients, ensuring alignment with business goals and KPIs.
• Coordinate with flex-time Content Editors in the EU region to maintain SEO and content quality.
• Lead and coordinate a team of 20 freelancers and suppliers, including 5 direct client-facing collaborators, ensuring seamless cross-functional collaboration and alignment across all teams.
• Conduct client meetings, both virtual and in-person (travel costs covered).
• Provide SEO insights and recommendations to clients, ensuring they understand the value and impact of our work.

SEO Strategy & Execution

• Develop and implement SEO strategies tailored to each client’s objectives.
• Oversee full-cycle SEO initiatives, from technical audits to content optimisation and authority building.
• Identify and implement automation opportunities to improve efficiency.
• Ensure strategies are aligned with the latest industry trends and search algorithms.

Technical SEO & Content Oversight

• Conduct website audits to identify issues affecting organic search performance.
• Recommend and oversee improvements in website architecture, internal linking, page speed, structured data, and crawl efficiency.
• Work with Content Editors to optimise content for SEO, ensuring alignment with E-E-A-T principles and user intent.
• Provide guidance on metadata, headings, internal linking structures, and AI-driven content strategies.

Competitive & Market Analysis

• Research and analyse competitors’ SEO strategies to identify opportunities.
• Stay ahead of industry trends, algorithm updates, and emerging AI-driven search landscapes.

Reporting & Performance Monitoring

• Track and analyse key SEO metrics, including organic traffic, rankings, conversions, and engagement.
• Present data-driven insights and recommendations to clients.

Who You Are

• An experienced SEO professional with at least 6 years in SEO and 2 years of recent agency experience, with a proven track record of delivering results across various industries.
• Strong experience in handling large websites (with more than 100,000 pages)
• Proven experience overseeing six-figure monthly client budgets, ensuring strategic allocation and financial accountability
• Proactively identifies, develops, and pitches new sales opportunities within the region to drive business growth and market expansion.
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Using OpenAI or similar platforms to work smarter, not harder.
• Comfortable working with SEO tools like Google Analytics, Google Search Console, Screaming Frog, Ahrefs, SEMrush, OpenAI, Gemini and AI-driven SEO platforms.
• Proactive, innovative, and eager to stay ahead of evolving SEO trends, including AI-powered search and emerging search platforms.
• Strong communication skills, capable of presenting complex SEO concepts to clients and internal teams.
• A strategic thinker who understands how SEO contributes to the overall marketing mix and business growth.
  

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Position title: SEO Director (EU)

Department: Digital Delivery/SEO

Report to: Head of SEO

Direct report: N/A

Days/Hours: 80 Hours minimum per month | Work depends on the number of active EU clients

Employment type: Contractor

Targeted timezones/locations: Anywhere in Europe

Note: only applications within the targeted time zones/locations are being processed.